A good business with weak digital foundations.
Snippi Renovators wanted stronger visibility for searches around home renovations, lofts, kitchens, bathrooms and wet rooms. The existing site did not have enough dedicated service content to clearly explain those offers to customers or search engines.
There were also practical visibility issues beyond the website itself, including Google Business Profile management and questions around whether paid directory packages were the best next investment.
Started with an audit, not a redesign for the sake of it.
I reviewed the website as a business tool: what it says, how it is structured, what customers are likely to search for and where the gaps are.
- Audited the existing website and SEO foundations.
- Identified the need for individual service pages around priority renovation services.
- Mapped practical on-page SEO improvements and content priorities.
- Reviewed Google visibility and Google Business Profile issues.
- Created staged next steps so the client could invest in the work in a sensible order.
A clearer route from search to service.
The recommendations focused on building a site structure where each core service can explain what Snippi offers, answer the questions potential customers have and target the searches that matter to the business.
That means treating SEO as part of the website structure and customer journey — not as a bolt-on list of keywords.
A practical growth plan instead of random marketing spend.
The business came away with a clearer understanding of what needed fixing first, which pages needed to exist and where future SEO work should be concentrated.